In this article, we focus on the successes and learnings of a female entrepreneur, Rebekah Campbell. As she launched an app that changes the way people order from cafes, Rebekah also learned the value of great financial advice.

Female-run small businesses have blossomed over the past decade, giving rise to the term ‘mumpreneur’. But in the technology world, only a very small percentage of businesses have a female founder. Rebekah Campbell, co-founder and CEO of Hey You, Australia’s largest mobile ordering app for cafes, says only around 4% of tech businesses are founded by women. She thinks she knows why.

Q. Why are there so few tech start-ups by women?

A. There is a lot of evidence of a difference in risk profile between genders. Boys are brought up to jump off cliffs and climb trees etc, so risk-taking becomes fun. Girls are brought up to take care of things and be more cautious.

Q. How have you succeeded so far?

A. I haven’t always succeeded. After starting up a small radio station in New Zealand then a music management company in Sydney, I wanted a new challenge. I had an idea for a music website which I built and sold, and in doing so I lost money. But it was good learning. I realised I could build something similar and apply it to shopping. In developing the app Hey You, I took what I had learned from music, about the way fans interact with bands and the way online communities work, and applied it to the way customers relate to cafes.

Q. Have you learned personal money lessons along the way?

A. Absolutely! I made money in my first business and spent a lot of it on my second, but had some left over. I just kept it in a bank account, not even a term deposit! Then I met my partner and got serious about building a life and having a family. Having a mortgage and a child made me change the way I think about money.

Q. How did you do that?

A. Financial advice became very important. What if something happened to one of us? That was something we had to think about. As an entrepreneur you are wired to be very optimistic, but we had to think about a series of outcomes. It was really about becoming more responsible.

Q. So what changed?

A. We ended up with personal insurance we didn’t have before. I also realised I have a lot of energy and investment tied up in my own business, which is high risk/high reward. So I put money into other investments and paying off our home, which was just about balancing the risk.

The Hey You app is available to download from the iTunes App Store and Google Play.


Get the Right Advice

Before making any major decisions, it’s important to check in with Jason Cook, Financial Adviser. Jason can review your overall financial strategy to make sure you’re on track.

Jason Cook, Financial Adviser, WB Financial

Authorised Representative of Financial Wisdom Limited

Phone 07 3391 7199 or email enquiries.presidio@wb.com.au.



This information contains general advice. It does not take account of your objectives, financial situation or needs. You should consider talking to Jason Cook, Financial Adviser, before making a financial decision. This document has been prepared by Financial Wisdom Limited ABN 70 006 646 108, AFSL 231138, (Financial Wisdom) a wholly-owned, non-guaranteed subsidiary of Commonwealth Bank of Australia ABN 48 123 123 124. Financial Wisdom Advisers are authorised representatives of Financial Wisdom. Information in this document is based on current regulatory requirements and laws, as at 10 January 2018, which may be subject to change. While care has been taken in the preparation of this document, no liability is accepted by Financial Wisdom, its related entities, agents and employees for any loss arising from reliance on this document.


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